MIXIT is a technical, agile and innovation conference happening in Lyon each year. The goal of the organizers is to offer an accessible conference to everyone with a variety of subject and speakers with a focus on the friendliness atmosphere of the event.
In 2021, the health situation prompt them to organize the full event online. To mark this occasion, they approached Cowbell to create a brand new teaser that can also be used as a title sequence for the conferences.
Based on their brand guidelines, the main concept of the video is to depict the values they wanted to focus on : hacktivism, diversity and inclusion, the subject openness and sharing (with crêpes).
Client : Mixit
Rôle : Art direction, storyboard and animation
Rôle : Art direction, storyboard and animation
